Crowdsourcing – what is it?

Feb 26, 2013 by

Crowdsourcing is the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people and especially the online community rather than from traditional employees or suppliers.

Check out to learn more. Founded in 2010, this neutral professional association offers a vast online repository of news, articles, videos and site information on the topic of crowdsourcing and crowdfunding.

According to Saleschase, businesses should use crowdsourcing to save money and time; innovate, increase customer satisfaction and scale up. It highlights, for example, a New York City transport initiative that yielded $10 million worth of innovation by investing $20,000 in crowdsourcing via ChallengePost (a platform for technology competitions that invite the public to solve problems). Source:

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