Crowdsourcing – what is it?
Crowdsourcing is the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people and especially the online community rather than from traditional employees or suppliers.
Check out Crowdsourcing.org to learn more. Founded in 2010, this neutral professional association offers a vast online repository of news, articles, videos and site information on the topic of crowdsourcing and crowdfunding.
According to Saleschase, businesses should use crowdsourcing to save money and time; innovate, increase customer satisfaction and scale up. It highlights, for example, a New York City transport initiative that yielded $10 million worth of innovation by investing $20,000 in crowdsourcing via ChallengePost (a platform for technology competitions that invite the public to solve problems). Source: http://www.saleschase.com/blog/2012/06/04/5-reasons-why-business-needs-crowdsourcing/