May 2012 Calendar of Hot Dates for Promotions
National Salsa Month – Celebrate more than 65 years of picante sauce. Great promotions for restaurants and bars. Consider happy hours and dinner events that include salsa.
Arthritis Awareness Month – Arthritis affects 50 million adults and 300,000 children. During this month, the Arthritis Foundation hosts Arthritis Walks around the country to educate Americans. Non profits might want to sponsor a fundraising walk.
Teen CEO Month – This month celebrates young entrepreneurs and business leaders. Corporations might want to give incentives and recognition awards for the young superstars on staff.
Tennis Month – Sponsored by the United States Tennis Association, this month is about promoting the benefits of playing tennis. Health care and tennis promotions are great for this month – promotional items include sports items and apparel.
7-13 Work at Home Moms Week – This week is the perfect time to set up a new moms program with hospitals and corporations. Promotional items could include baby and spa products.
9 National School Nurse Day – This day focuses on fostering a better understanding of the role of school nurses in educational settings. A great health care promotion for schools could be in order.
18 International Museum Day – This day prays tribute to museums around the world Museums should consider awareness campaigns and special events. Promotions that tap into the cultural market are in order here.
19-25 National Safe Boating Week – For outdoorsy and recreational companies, consider participating in events that help make the waterways safer for boaters, and you might want to start off with some first-aid kits.
26-28 Lobster Days – The New England lobster bake takes place on the banks of the Mystic River over Memorial Day Weekend. 10,000 people attend. Rotaries and other clubs might want to plan a similar event in your area.
30 Hug Your Cat Day – Cats act as if they don’t want or need attention, but they do. Aside from a hug, animal shelters, pet stores and groomers might want to reach out with cat treats, toys and appointment reminder magnets.