New Promotions Idea: Add a QR Code
QR codes are the new rage. These codes (as in the sample below) are used with smartphones which, when they use a QR Scan app, basically scan the code and immediately take a person to their website, youtube video, even an automatic e-mail. They are easy and free to do. Go to www.qrstuff.com (that’s how I did mine) or Kaywa and Mobilefish. No licenses are required to use QR codes.
While QR codes are usually printed in black and white, other color combinations can work as well.
Roughly 62% of people have scanned a QR code two or more times. Usage is highest for people between the ages of 25 and 54 and shows women scan more than men (2:1).
DO NOT link a QR code to a flash site as smartphones can’t display flash animations (note, my website has a little flash cartoon on the home page which does not show up).
If you want to track scans, check out bit.ly.
And one more thing, make sure you give a directive like “Scan this QR code with your smartphone using a tag reader to be entered for a chance to win $500 in promotional merchandise”.